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Who We Are

New Solutions to New Problems

Principal Security Advisors, LLC has the mandate to solve known problems in security for which no widely-available solutions exist. The security industry is now estimated at over $200 billion/year in the US alone. Media coverage of all that we are supposed to worry about intensifies daily. Tipping point events – ranging from 9/11 to maturing laws and compliance, from shifting risk management needs to threats in your own backyard lead to a state of widespread confusion and fear-mongering.

Do you feel lost in this climate? What you don’t know can and does hurt you. But chances are you fit a pattern well-known to us. Yet because of rapid landscape changes – from new laws you need to comply with to increasing dependency on computers and the Internet, and threats to life and property that simply weren’t there before – there are no widely-available, vetted solutions. That is where we come in.

What We Excel At

At PSA, we don’t believe in trying to be all things to all people. If your needs are not a good fit for what we do as determined by a brass tacks assessment, we will say so, and point you in the right direction. If your answer to one or more of the following questions is yes, you fit an identified need pattern we excel at serving. If you’re not sure whether we’re a good fit, please contact us for a free consultation.

• Are you an executive or a high net-worth individual who wants to manage risks but thinks traditional executive protection is overkill? Have you often thought that you have a responsibility to not leave to chance the future of your family, business and assets but cannot connect with the idea of bodyguards, permanent staff, or substantial impositions on your already hectic schedule?
• As a small business owner, are you caught up working in your business and can’t get to working on your business? Does what you do to protect all that you’ve built and nurtured – your business, employees and family – consist of standard insurance, an alarm system at the door, and taking questionable data backup tapes home at night?
• Are you in a position to make “bet the farm” decisions that affect an organization or groups of people but don’t have experience in security? Do you lack the operational framework and in-house resources and fear you’re making -seat-of-the-pants security decisions – or worse – making critical decisions without regard to security?
• Are you in charge of operations or general management at an organization and suffer from disjointed security? With nothing to tie together physical, information, systems, operational, executive and personnel security – and different people or vendors responsible for each part – do you wonder if any of it will actually work under fire, unless it’s all made to work together as a cohesive whole?
• As an administrator or manager, do you see the high ROI in training and continued education for key staff, but never get around to it? Serious risk management, empowerment and better decision making – in days or even hours. Sounds like a great deal. But do you have a hard time finding programs that aren’t ineffective or cookie-cutter with the feel of dull, mandatory training?
• Are you being more successful each year, and despite the rising stakes, often think that “it” won’t happen to you? Do you sometimes realize the psychological fallacy in that notion and wish there was actionable information to guide you out of procrastination and put and end to your playing with fire – without unduly burdening your schedule?

Find out about our services, or meet our management and our team.